Cooper Solutions announces launch of new brand and identity

For nearly two decades, the original Cooper Solutions logo has carried the company from its origins in a converted barn overlooking Kenilworth Castle, Warwickshire, to a recognisable brand with a national presence.

Cooper Solutions continues to adapt and improve with its mission to enhance process, performance and profitability for its 2000 plus dealer customers. With the start of a new decade, the business has launched a new look logo and branding that represents change; in the way the business works with its customers, and as it grows further through its acquisition by PIB Group Ltd.

Dean Pipitone, Managing Director of Cooper Solutions, commented: “Working with the team and our customers, we were able to identify a new look that represents our business. Much of the feedback we received was that we focus on the outcomes of our solutions and our technology, we get to the point quickly because we understand how busy dealership life is.”

“The new tagline ‘We’re On It’ represents, that, as a business, we don’t just look at what could be done today, we always have one eye on tomorrow and what that could bring. The launch of FullCycle, our fastest growing product ever, and the data it provides enables our customers to work proactively with their own customers. By engaging in a way they hadn’t previously and providing an excellent customer experience, our customers are On It too.”

Dealers today work in a fast-moving, rapidly changing world. Cooper Solutions works to enable its customers to tackle these changes and grasp opportunities, and is looking forward to providing them with a broader range of products and services through PIB. Dean Pipitone continued: “We don’t just automate the way our customers work, we develop the best technology to enable them to perform brilliantly. The new look is an exciting development for us as we continue to evolve and expand the business.”

Cooper Solutions confirms no fees for sellers on its FullAuction site next year

Cooper Solutions removed its sellers’ fees at the beginning of 2019 in a move to further support dealers selling through its trade-only online auction site, FullAuction. As the year draws to a close, the business has confirmed that fees will not be re-introduced in 2020, therefore continuing to add value to its trade remarketing solution by maximising profits for retailers, crucial in the current competitive and challenging market.

FullAuction delivers similar or better results against CAP as physical auction houses and the large online players, but allows dealers to sell their trade stock and keep 100% of the profits. Analysis has shown that many dealers sell their stock through FullAuction before a physical auction has even collected the vehicles.

Dean Pipitone, Managing Director for Cooper Solutions, commented, “Making the decision to stop charging sellers has helped increase dealer profits. Without the overheads of physical auction houses, FullAuction delivers a cost-effective remarketing solution, and without sellers’ fees, it is an even more profitable route to disposal of stock.”

Cooper Solutions has carried out detailed research into the profitability of physical vehicle auctions. After reviewing more than 44,000 car sales, it was found that physical auction fees are typically larger than the profits retailers make on each sale, putting undue pressure on dealers’ margins. Not only does FullAuction reduce the cost of selling for dealers, it also reduces the time it takes to dispose of stock, meaning dealers get the money in the bank more quickly, boosting their bottom line.

Dean Pipitone continued, “FullAuction boosts the average pounds per unit and CAP performance by optimising the mix of well described stock, a large pool of buyers and outstanding profits for sellers. We have an ongoing commitment to deliver the best in digital solutions for dealers, which includes continually reviewing and improving existing solutions. Even the most successful solutions can have the potential to serve the market even more effectively, and we are committed to investing in FullAuction to ensure it continues to provide valuable support to our dealer partners.”