Cooper Solutions announces launch of new brand and identity

For nearly two decades, the original Cooper Solutions logo has carried the company from its origins in a converted barn overlooking Kenilworth Castle, Warwickshire, to a recognisable brand with a national presence.

Cooper Solutions continues to adapt and improve with its mission to enhance process, performance and profitability for its 2000 plus dealer customers. With the start of a new decade, the business has launched a new look logo and branding that represents change; in the way the business works with its customers, and as it grows further through its acquisition by PIB Group Ltd.

Dean Pipitone, Managing Director of Cooper Solutions, commented: “Working with the team and our customers, we were able to identify a new look that represents our business. Much of the feedback we received was that we focus on the outcomes of our solutions and our technology, we get to the point quickly because we understand how busy dealership life is.”

“The new tagline ‘We’re On It’ represents, that, as a business, we don’t just look at what could be done today, we always have one eye on tomorrow and what that could bring. The launch of FullCycle, our fastest growing product ever, and the data it provides enables our customers to work proactively with their own customers. By engaging in a way they hadn’t previously and providing an excellent customer experience, our customers are On It too.”

Dealers today work in a fast-moving, rapidly changing world. Cooper Solutions works to enable its customers to tackle these changes and grasp opportunities, and is looking forward to providing them with a broader range of products and services through PIB. Dean Pipitone continued: “We don’t just automate the way our customers work, we develop the best technology to enable them to perform brilliantly. The new look is an exciting development for us as we continue to evolve and expand the business.”